Objective

To enable healthcare sales and marketing personnel to:

  • Be aware of and understand the basic terminology used in clinical trials
  • Apply a structured approach to analysing clinical trials in order to assess their real value for specific patient situations

 

Programme Outline

Basic Terminology

  • Hierarchy of Evidence 
  • Common Terms

Analysing the Clinical Trial

  • Sponsorship
  • Methods
  • Results
  • Discussion, conclusion and abstract
  • Final considerations

 

 

Who should attend: Marketing and sales people who use clinical trials to promote their products to healthcare professionals.

 
Duration: 1 day interactive workshop.

Schedule: 26th Feb, 30th April
Price: R2900.00 EX VAT
 
     
 

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