Objective

To draw up a Key Account plan by understanding the principles of Key Account Management.

Programme Outline

  • Overview: Key Account Management
  • The Key Account plan
  • Environmental analysis
  • Mission statements and SWOT analysis
  • Setting Goals and the Action and Resource Plan
  • Timing and Milestone Measurement
  • Profit and Loss Statement, Return on Investment
  • Obtain Plan Approval, and Buy In from all Parties
  • Plan Implementation
  • Final Guidelines

 

Who should attend

Representatives and managers involved in promotion to Key Customers.

 

Key accounts

Duration: 2 day interactive workshop

Schedule:
14th & 15th January
8th & 9th April

Price: R4300.00 EX VAT 

Clinical trials

Duration: 1 day interactive workshop.

Schedule:
26th February
30th April

Price: R2900.00 EX VAT
 
     
 

Do you have a personalised plan for each of your OTC key accounts?

How do we isolate and use decision chains?