Objective

To improve the productivity and performace of the OTC sales force in pharmacy by providing practical OTC skills, reinforced through workshop application, in the areas of:

  • Selling into pharmacy
  • Pharmacy assistant training
  • Merchandising skills

Programme Outline

  • Change and the reaction to change in the South African healthcare market
  • Growth scenarios for the South African healthcare market
  • The role of promotional tools to increase OTC sales
  • Preparing for the call
  • Setting up pharmacy data bases
  • Creative selling skills for pharmacy
  • Selling deals into pharmacy
  • Merchandising
  • Setting up and maintaining in-store display
  • Training pharmacy assistants

Who should attend

Newly appointed and prospective OTC sales representatives.

 
Duration: 3 day interactive workshop

 

Schedule:
24th - 26th March
19th - 21st April

Price: R5000.00 EX VAT

 
 
     
 

What is the optimal volume to sell into pharmacy?

How do pharmacy assistants respond to training?

Merchandising and setting up display - a challenge or a pain?

Selling-in is relatively easy!

But only selling through, via creative merchandising, training pharmacy assistants and building sound pharmacy relationships, ensures that the product sales are optimised and your team welcomed back again and again!

The SMART Group are specialists in Healthcare sales and marketing training, THE SMART HEALTHCARE OTC SKILLS TRAINING workshop will ensure selling in is converted to selling through.