Introduction

The training of healthcare representatives in anatomy, physiology, pathology and pharmacology is a laborious task for training mangers. Yet this information is vital to the background knowledge for current, new representatives and internal staff who wish to develop as medical representatives.

The Smart Group developed and have presented, over the last thirteen years, courses specifically tailored and continually upgraded, for the above candidates.

Training is conducted on a modular basis. Lectures are held in Johannesburg, Durban and Cape Town, over three months. The course may also be completed by correspondence (self-study).

Delegates are required to complete self-assessments and mini-tests. The course is evaluated by means of an examination, a role-play and a territory management assignment. A certificate is issued to all delegates attaining a pass mark of 70%

Benefits

  • Broadens the anatomy, physiology, pathology and pharmacology knowledge of current and new representatives.
  • Ensures all representatives, current and new, have a standard base of knowledge
  • Enables all representatives to communicate on a professional level with customers
  • Expands the representative's knowledge beyond current therapeutic areas
    Permits cross pollination of ideas between delegates attending the training.

Objective

To provide the market and medical knowledge (i.e. the anatomy, physiology, pathology) representatives require for accreditation under the new marketing code of practice, for sales people employed in the industry.

To provide the above, plus selling and territory management skills to practice as a the medical representative.

Programme Outline

  • Healthcare Market Knowledge (Internal, External, Commercial)
  • Introduction to Anatomy
  • The Nervous System
  • The Circulatory and Lymphatic Systems
  • The Urinary System
  • The Respiratory System
  • The Musculo-Skeletal System
  • Microbiology and Defence Mechanisms
  • The Endocrine System
  • The Reproductive System
  • The Skin and Organs of Special Sense
  • The Digestive System and Nutrition
  • Managed Healthcare
  • Pharmacology
  • Selling Skills
  • Territory Management
  • Administration

Who should attend

Representative's requiring accreditation, either under the new marketing code of practice.

Duration: 13 weeks part-time lectures on Saturday mornings (in Johannesburg, Cape Town and Durban) or via distance learning.

Schedule:
30th January - Johannesburg, Cape Town and Durban
6th March - Johannesburg only
29th May - Johannesburg, Cape Town and Durban

Cost: R4950.00 or R2500.00 + 3 X R1000.00 INC VAT

 

  
     
 
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