Objective:

To encourage experienced Product Managers to apply strategic planning to their product range in order to proactively take advantage of current changes in the South African Healthcare environment.

• Definition, components and importance of strategic management
• Strategic Marketing - defining the business, setting strategic objectives, analysing competitors
• SWOT analysis
• Strategy formulation, implementation and control
• The Marketing Team - internal and external market research, interdepartmental co-ordination
• The Advertising Agency

Who should attend: Marketing Managers, Group Product Managers, Product Managers with at least 3 years experience.

Duration: 5 day interactive workshop

Schedule: 1st - 5th March

Price: R9200.00 EX VAT