Introduction
The Product Manager is a person responsible for acquiring useless trinkets, pens for collecting on doctors’ and pharmacists’ desks
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A critical role player in the marketing department, skilled in the practical implementation of all marketing tools, including market research, market segmentation, utilising the total marketing mix and controlling financial resources, all by means of a professionally constructed and executed marketing plan.
Since 1992, The SMART Group has assisted the Healthcare Industry develop this second category of Product Manager, via the SMART Healthcare Product Management Course.
Objective:
To provide a structured approach to the development and implementation of a healthcare product marketing plan, by formalising the separate techniques of marketing, and understanding their interrelationships.
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Programme Outline:
- The changing South African Healthcare market
- Role of the Healthcare Product Manager
- Influence of Managed Healthcare
- Market information, systems and research
- Segmentation
- SWOT analysis
- Product strategy
- Promotion Mix strategy
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- Price strategy
- Distribution strategy
- Developing the strategy statement
- Setting objectives, and action programmes
- Financial insights and forecasting
- Creative MCC strategies
- Writing & monitoring the marketing plan
- The 4 R's
- Communicating effectively
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Who should attend:
Prospective and newly appointed product managers.
Duration: 5 day interactive workshop
Schedule:
8th – 12th February
10th – 14th May
Price: R8500 ex VAT |
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